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just unveiled minutes ago. details here: http://cxmagazine.com/new-sram-force-gruppo-2010-upgrades-shifters-...

of note is that they're adding gore's sealed RideOn cableset - that's gotta be a bonus for 'crossers in messy conditions.

new finish, bb30 options, slightly lighter shifters, and redesigned road brakes.

Tags: force, sram

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Nice! I'm curious why they didn't compare themselves to Campagnolo as well in the press release. Those are impressive numbers compared to any company. It looks like if you're serious about 'cross you'll have to start getting serious about SRAM. It's nice to see a company that actually pays attention to the market.

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