In regards to stories like this one: http://cxmagazine.com/stars-play-spooky-cross-night-race-irvine
The story feels like advertising disguised as news.
Paragraph 1: Name dropping. I don't really care who was there. Maybe I'm in the minority on this though.
Paragraph 2: Some non-sequiters about the course. Please develop one idea about the course, because the paragraph is neither informative nor entertaining.
Paragraph 3: I can't quite figure out what that was about in 5 seconds or less. I stopped reading it.
Race summaries were good.
The advertising on the end didn't belong with the story.
Who, What, When, Where, Why. No advertising disguised as column-inches in a story please.