I am organizing a CX race for my shop and a new customer who is in with the local hipster came in. I wanted to put a buzz in his ear about my plans so I can hopefully organize music for the event. He asked what CX racing was, so I pulled up a youtube video call, "Cyclocross: An hour of Hell". He liked it and said, "Oh, it's sitting in the mud crying, covered in beer". I had to share that.
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